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http://www.financial-planning.com/news/life-insurance-sales-nosedive-2663793-1.html
Interesting that this is the worst since the second half of 1942. I did a study on the rare "single bottom" recovery of 1942 which launched while an incredible number of important WW2 events were happening. Check it out.
http://oahutrading.blogspot.com/2009/06/soltice-is-today-armistice-tomorrow.html
How about this for a theory---the greed and bullishness of 1942, just like today, make people want to chase higher returns, and spend less on boring things like life insurance.
Tomorrow is the fall equinox. It is psychologically important. Summer is over. Winter approaches.
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Insightful and Useful Comment!